How to Get Your List to ACTUALLY Buy Something

In almost every book you read on marketing they say "People buy from those they know, like, and trust." Obviously you want people to buy things or you would not be reading articles on how to build a list, do copywriting, or make money. It's a given that you want the end result of money flowing into your bank so you can take a vacation, help others out, buy a new house / car / whatever you want.

But do you know how to make that happen?

If you've read any of my other articles you know that building a list is one of the easiest ways if you can get that list to buy things from you.

When I first started out I knew building a list was essential, so I started. I put the squeeze page together, wrote out the sales page, even put up a free e-book to entice people. I got subscribers but not one sale .

Not one!

I was frustrated, discouraged, not sure if what I was doing would actually work or if I was being lied to.

Then I realized my list did not know me, so they could not like me or trust me. If your list does not hear from you and learn that the things you offer are worth their time they are not going to give you their money.

For the people on your list to know you, you have to send emails out to them. These emails can not just be trifle either, they have to have something of worth in them or before long they will not click on your links and then they'll unsubscribe and your list will shrink.

You can include:

· Tips about the subject

· Ideas for doing something

· Paragraphs about yourself that relate to the subject material

· And, of course, links to your website and the product your selling that will help them sell their product.

Sounds pretty easy does not it?

That's because it is. Placing these things in your emails allows your prospects to get to know you. Before long they think of you as the authority and will buy what you tell them because because they know you would not sell them junk.

Which you would never do.

Selling junk is one of the fastest ways you can go to have your prospects never trust you again. They'll unsubscribe, they will not recommend you to any of their friends, and they'll never NEVER buy from you again.

So many people try to make this more complicated than it really is. Now I'm not saying it will be easy. Like any relationship it takes time and work. People are not automatically going to trust you, especially not with all the people in the world who sell them worthless stuff.

Luckily with use of the internet and services such as Aweber you do not have to build those relationships one at a time. You can send the same email to 100,000 people and you are still building a relationship with each one of them.

Take the time to do it right and even if it's slow it will work out.

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How to Get Your List to ACTUALLY Buy Something