How To Price Your ClickBank Product

Pricing Your Product - The Big Question ...

I used to think one of the biggest mistakes suppliers made was undervaluing their product. There was a common belief that if you charge less for your product you will sell higher volume. The Gurus say this theory may hold true when it comes to selling Big Mac's but will usually work against you if you try that with an online info product. Even one of my first mentors who is a highly successful Info Marketer once told me that the higher you price your product the more value people will perceive it to have. The old theory went: If you have a product that you feel is capable of changing someone's life or saving them thousands of dollars or making them thousands of dollars then paying $ 17.95 for example should not be an issue for your customers - the higher you price your product the more value people will perceive it to have.

Times have changed ... I have spent thousands on my formal education and it never really helped me become who I am today. Now to take this information that helped finally make my dreams come true and give me true freedom and happiness and charge only $ 17.95? That is practically giving it away. While the overcharge method used to work for me and others years ago I have found the only way to sell mass amounts of reports or eBooks right now is to over hype, undercharge and over deliver. Too many people have been burned by the $ 49.95 price tag - you need to charge around $ 17.95 and still offer at least 70% to affiliates. The low price / high volume fast food theory is back in style, so if you want sales go for volume! Since my whole system is based on having affiliates sell your products for you, you must be very generous to keep your affiliates happy. Always offer at least 70%!

I suggest that you start at $ 17.95 and get at least 50 visitors a day to your website so that you have an accurate conversion ratio. If you are only selling 1 in 100 or none at all bring your price down as low as $ 9.99. This is the price point that is working best for me right now. Five years ago $ 49.95 worked best for me but as I said before times have changed.

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How To Price Your ClickBank Product
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